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Sherri Baker

Senior Art Director

When it comes to designing for the 60+ audience, Sherri knows what works—and what doesn't. Her experience designing everything from logos for blood glucose monitoring supplies to TV commercials for reverse mortgages has taught her many valuable lessons; like stay away from reverse type, and never cast an actor's pet in a video (it's a long story).

60+ Client experience: Home Diagnostics, Inc., Financial Freedom, EverBank Reverse Mortgage, and MetLife Bank.