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Charlotte McCabe

Associate Creative Director

A copywriter by trade, Charlotte has been crafting prose for the 60+ market for more than 20 years. Her words have filled print ads, direct mail, TV commercials, websites, and more to promote everything from lifelong learning to reverse mortgages. If she needs some instant 60+ marketing insight in a pinch, she turns to her one-woman focus group: Mom.

60+ Client experience: Rochester Institute of Technology-Graduate and Part-Time Studies, Elderhostel, Financial Freedom, and MetLife Bank.